Insights on Business

FEBRUARY 13, 2019

Next has access to all of Bradesco’s ecosystem, ATMs, call center, internet banking. Next was born to complement Bradesco’s strategy. Revamping the company’s internal structure is one of the first steps Bradesco took to achieve the goal of creating experiences that meet expectations of millennials. Social-based marketing.

Albuquerque 152

Albuquerque Digital Banking Millennials social media 152

Social Assurance

APRIL 4, 2016

In fact, one of our employees, Jordan (who happens to fall into the millennial category) never has cash either. But I think it speaks volumes that our millennial friend went to the trouble of getting a credit card reader, but not to the trouble of visiting an ATM. And I know I’m not alone. Like, not ever.

Millennials 12

Millennials Marketing Strategies social media Cards 12

Long Lasting Ideas

FEBRUARY 23, 2016

These are ideas that shatter the notions of conventional bank marketing: Have a little fun at the expense of your competitors: One major bank brand uses green bicycles and a marching band to pump up its brand. If you want to attract millennials, take on the bicycles and the marchers at a red light with a sports car and a rock guitarist.

Branding 40

Branding Alabama Community ATM 40

Gonzobanker

MARCH 6, 2018

Customers expect to be able to use their mobile devices to do all their day-to-day activities, and strong digital capabilities can attract and retain not just millennials, but all new customers. Aligned and Future-Ready.

Strategy 89

Strategy Marketing Mobile Trends 89

William Mills

MAY 11, 2016

Sabina Bhatia (Director, Marketing). PayActiv helps consumers with short-term cash, available to be picked up from any ATM. Tim Dubes (VP, Marketing). Millennials want their mortgages fast, rocket fast.” Millennials want the right mortgage, right now, online or on their phone. Very compelling offering. ^SR

Video 40

Video Lending social media Analytics 40

William Mills

MAY 11, 2016

What’s the market strategy? Fiserv is meeting that need for FIs and millennials. Industry leader Fiserv is tackling the issue account opening for Millennials. I suspect it could be very popular with Millennials as they get serious about savings and investing. Sabina Bhatia (Director, Marketing). That’s new.

Video 40

Video Mobile social media Analytics 40