Insights on Business

FEBRUARY 13, 2019

Next is a digital bank, completely disassociated from the Bradesco brand. Next has access to all of Bradesco’s ecosystem, ATMs, call center, internet banking. Next was born to complement Bradesco’s strategy. If it doesn’t, negative news travels fast through millennial networks. Social-based marketing.

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Long Lasting Ideas

FEBRUARY 23, 2016

Ok kids, it’s time to loosen your tie and consider some unconventional ways to boost your bank’s brand. These are ideas that shatter the notions of conventional bank marketing: Have a little fun at the expense of your competitors: One major bank brand uses green bicycles and a marching band to pump up its brand.

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Social Assurance

APRIL 4, 2016

In fact, one of our employees, Jordan (who happens to fall into the millennial category) never has cash either. But I think it speaks volumes that our millennial friend went to the trouble of getting a credit card reader, but not to the trouble of visiting an ATM. And I know I’m not alone. Like, not ever.

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Millennials Marketing Strategies social media Cards 12

William Mills

MAY 11, 2016

Sabina Bhatia (Director, Marketing). PayActiv helps consumers with short-term cash, available to be picked up from any ATM. Showing using a brand new device on a brand new connection. Tim Dubes (VP, Marketing). Millennials want their mortgages fast, rocket fast.” Very compelling offering. ^SR

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William Mills

MAY 11, 2016

What’s the market strategy? Branded version is available. ^KT. Fiserv is meeting that need for FIs and millennials. Industry leader Fiserv is tackling the issue account opening for Millennials. I suspect it could be very popular with Millennials as they get serious about savings and investing. That’s new.

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