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Community Banks Need a Social Media Reality Check

The Financial Brand

This article Community Banks Need a Social Media Reality Check appeared first on The Financial Brand. Smaller banks rely on social media to promote their brands — yet most of their strategies leave something to be desired.

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4 Ways to Reach Aging Consumers About COVID-19 and Vaccines

Perficient

While the Centers for Disease Control and Prevention(CDC ) recommends healthcare consumers over 65 get vaccinated, few communications have targeted these groups or provided understanding and navigation to how to access the vaccine in their community. How are you reaching them?

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10 Top Banking Podcasts You Should be Listening to

Abrigo

Would you like other articles like this in your inbox? Other podcasts might be internationally based and of little interest to community financial institutions or credit unions based in the U.S. Main Street Banking: A Podcast for Community Bankers 8. And all release a new episode at least monthly. Takeaway 2 With 2.8 BankTalk 3.

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PR Insight: Know Your Members’ Media Consumption Preferences

William Mills

With the proliferation of communication channels available today—from traditional print media and broadcast to online and social media—effectively managing a credit union’s communications strategy is a complicated business. Both millennials and Gen X tend to consume content in the evening hours (8 p.m.

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Millennial’s Matter to Bank Marketing

Long Lasting Ideas

And at a micro level, how do community banks reach a generation overwhelmed with debt that inhibits wealth? A recent article in the Wall Street Journal states that the average Class of 2014 graduate with student-loan debt has to pay back some $33,000. Go to where millennials are and find out the trends that are popular among them.

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The Stats of Summer

PYMNTS

A few years ago, The New York Times took a shot at the quantification of fun with an article that does the rounds on social media every summer in late June despite the fact that it is now four years old. Since The Times’ definitive article on the high costs of summer in 2012, the cost of summer has gone up quite a lot.

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5 Lessons We Learned Using AI for Bank Email Marketing

South State Correspondent

In this article, we give you our top five lessons to inspire your bank to adopt AI in marketing or leverage our data to improve your effort. If you sit around your bank talking about winning more millennials or Gen-Zers, you are not only wasting your time, but much of your efforts are likely counterproductive. The T-Shirt Problem.

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