Apple Pay Works (Duh), But it's No Starbucks (Yet)
Fintech Labs Insights
OCTOBER 21, 2014
So smartphone purchase #247 today was hardly remarkable from a UX standpoint. The only thing that would have made my first Apple Pay experience interesting would have been if it failed (resulting in a much more clickable headline for this post). But to play with Apple you have to pay. cent to its Q4 numbers (note 3).
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