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The Senior Executive’s Guide to Site Migrations – Step 1 of 4: Plan

Perficient

And that’s actually when it’s the best time to lay down big improvements really in the foundation for SEO, conversion rate optimization (or CRO), and analytics. We also like to clearly articulate the plan for each and every digital marketing channel that you want active at launch, even if you don’t have it now.

Video 294
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The Senior Executive’s Guide to Site Migrations – Step 4 of 4: Run

Perficient

And then, finally, five, you should be making the most out of your investment by using the analytics you built during the Build phase and leveraging that data for all of your digital marketing program decisions. Integrate it into the way that you run your digital marketing campaigns, and ROI will follow.

Video 309
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How Outsourcing Can Help You Build a World-Class Financial Marketing Organization

ForwardBanker

In 2017, financial marketers cite establishing ROI and budget concerns as top challenges, according to the 2017 Financial Marketing Trends report from the Digital Banking Report. The post How Outsourcing Can Help You Build a World-Class Financial Marketing Organization appeared first on Deluxe FI.