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The Senior Executive’s Guide to Site Migrations – Step 1 of 4: Plan

Perficient

MARCH 2, 2021

And that’s actually when it’s the best time to lay down big improvements really in the foundation for SEO, conversion rate optimization (or CRO), and analytics. We also like to clearly articulate the plan for each and every digital marketing channel that you want active at launch, even if you don’t have it now.

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The Senior Executive’s Guide to Site Migrations – Step 4 of 4: Run

Perficient

MARCH 10, 2021

As a result, one key area for you is to understand the search query space, and that full search query space that’s being used by potential prospects for your site, so you can target capturing them from Google. Integrate it into the way that you run your digital marketing campaigns, and ROI will follow.

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