We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned
CB Insights
OCTOBER 10, 2017
social security number (for tools like Robinhood and Credit Karma). Robinhood’s goal was not to build an app for day-traders or portfolio managers; it was to build an app for the first-time retail investor. Your SECURITY QUESTIONS???? This meant Mint’s potential market size was between 20 million and 65 million.
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