We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned
CB Insights
OCTOBER 10, 2017
And it would be a constant challenge to keep them from hurting the customer experience. There were 65 million people in America using online banking at the time, and about 20 million using Quicken and Money — which cost $30 – $70. This meant Mint’s potential market size was between 20 million and 65 million.
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