Deep Dive: How Buy Online, Pickup In Store Helps Retailers Compete Against Delivery Giants
PYMNTS
AUGUST 28, 2019
Retailers seeking to provide rapid deliveries face an ever-moving target as consumers’ definition of speed evolves. A significant share of Generation Z consumers — those aged 18 to 25 — are turning to buy online, pick up in store ( BOPIS ) purchasing models to meet their speed needs. Quick Access and Impulses.
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