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MX Recruits Former Intel & Fiserv CMO, Don MacDonald

Fintech Labs Insights

MX appointed Don MacDonald to lead marketing and branding efforts and develop marketing strategies to help bank clients enhance the account holder experience. The company last demoed at FinovateFall 2014 in New York. PFM and banking software company MX recruited its first CMO today.

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The Challenger Bank Playbook: How 6 Digital Banking Startups Are Taking On Retail Banking

CB Insights

customers since 2014. These startups “challenge” the traditional incumbent business model by charging customers transparent low fees, providing faster services, and delivering a better user experience through always-available digital interfaces.

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Finovate Fall 2016 Live Blog – Day 1

William Mills

in 3 Rounds from 4 Investors, Most Recent Funding, M Series C on December 8, 2014. Who is the target market? How can you preserve the digital user experience? He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing.

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We Analyzed 9 Of The Biggest Direct-to-Consumer Success Stories To Figure Out The Secrets to Their Growth — Here’s What We Learned

CB Insights

The Honest Company’s content marketing strategy that drives 151,000 visits from pre-qualified customers. The bed-in-a-box startup Casper launched in 2014 with five co-founders and one fundamental observation about the mattress industry: that buying a mattress is an “awful consumer experience.” By 2014, it hit $150M.

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