What Payments Innovators Can Learn From Monkeys
PYMNTS
JANUARY 15, 2018
In 2010, two researchers at MIT’s McGovern Institute for Brain Research published a paper that shed new light on how the brain makes decisions to stick with or change routine behaviors. For 50 years, consumers have been trained to produce a plastic card of some kind at the point of sale to pay for something. Here’s why.
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