Insights on Business

JUNE 14, 2017

The worldwide banking industry experienced profound challenges during the Great Recession of 2008-2009. Using Watson Marketing analytics, data sources such as images, video and social media can be coaxed to reveal insight. While the global economy has improved, the pressure on banks is unabated.

Marketing 156

Marketing social media Millennials Customer Experience 156

CB Insights

OCTOBER 10, 2017

Then, they spent an equal amount of time working on distributing that content both through social media (Reddit, personal finance forums) and through SEO (which wound up driving about 20% of Mint’s overall traffic). It can burden users with excessive information and friction that ruins the user experience.

Tools 78

Tools Millennials US Maine 78

Fintech Labs Insights

OCTOBER 31, 2016

PayPal ( FD16 ) first announced it was integrating with Facebook Messenger last month, when the social media giant unveiled payments capability within Messenger. Financial services companies can offer a better user experience by not requiring users to open a separate app or launch a new window to view their balance.

America 12

America Millennials Mobile social media 12

CB Insights

NOVEMBER 16, 2017

It wouldn’t be until almost exactly one year later that investors really started flocking to the early social media startup. In 2006, amidst high user growth and revenue numbers, several firms took part in Facebook’s Series B: Founders Fund, Interpublic Group, Meritech Capital Partners, and Greylock Partners backed the $27.5M

Lending 78

Lending Capital Company Google 78