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Watson Marketing Delivers a Competitive Edge that Financial Institutions can Bank On

Insights on Business

The worldwide banking industry experienced profound challenges during the Great Recession of 2008-2009. Pressures stem from a myriad of sources: competition from fintechs; unrelenting regulatory environment; associated costs of compliance (or non-compliance!); While the global economy has improved, the pressure on banks is unabated.

Marketing 156
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Look Who’s Making AI Intelligent Again

Fintech Labs Insights

Artificial intelligence (AI) is not new to fintech, but in the past two years we’ve seen a jump in the sophistication and scale of its use across the industry. In a Fintech Trending post earlier this month, we highlighted Capital One’s live integration and Lloyd Bank’s proof of concept with Amazon’s Alexa. In the U.S.,

America 12
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We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned

CB Insights

Many fintech companies out there are trying, very literally, to become the next Mint.com. Then, they spent an equal amount of time working on distributing that content both through social media (Reddit, personal finance forums) and through SEO (which wound up driving about 20% of Mint’s overall traffic).

Tools 78