Unwrapping Chipotle’s Evolving Digital Ordering Strategy
PYMNTS
DECEMBER 6, 2019
Fast casual chain Chipotle Mexican Grill became one of the first major restaurant brands to pioneer the mobile ordering experience in 2008. The company has since expanded its digital ordering portfolio to include artificial intelligence (AI)-powered phone ordering, drive-thru pickup lanes and a reordering feature through Amazon’s Alexa. .
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