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Unwrapping Chipotle’s Evolving Digital Ordering Strategy

PYMNTS

Fast casual chain Chipotle Mexican Grill became one of the first major restaurant brands to pioneer the mobile ordering experience in 2008. The company has since expanded its digital ordering portfolio to include artificial intelligence (AI)-powered phone ordering, drive-thru pickup lanes and a reordering feature through Amazon’s Alexa. .

Strategy 130
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Innovation All the Time

Independent Banker

The role of Alex Jimenez, senior vice president and director of digital and payments innovation at the $7.2 has evolved over the years from operations oversight to overseeing operations and innovation. We had just begun to really start talking about the digital space then,” he recalls. Eyeing all rivals.

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Killing Strategy: The Disruption Of Management Consulting

CB Insights

Expertise: An experienced operator’s perspective on a problem and the different ways that it can be solved. There’s a complexity to getting these tools operational that compounds at scale. Bain, which has helped hundreds of similar businesses undergo their “digital transformation,” has that deep operator expertise.