CB Insights

OCTOBER 29, 2018

Zynga, creator of Facebook games Farmville, Mafia Wars, and about a dozen different types of online slot machine games, paid $210M in 2012 for OMGPOP, creators of DrawSomething!, That skyrocketing popularity is likely what made Rupert Murdoch’s News Corp think it was worth spending $580M to acquire the social network. Zynga and OMGPOP.

Google 76

Google Software Innovation Company 76

CB Insights

MAY 10, 2018

When BeverageCo sought to take advantage of digital, they had many isolated initiatives (such as online advertising and a corporate Facebook page) underway, but lacked traction in any of them. High tax rates on corporate gains meant that the best way to spend profits was to make acquisitions.

Strategy 78

Strategy Management Analytics Tools 78

CB Insights

MAY 1, 2018

ViewSonic Airpanel Smart Display V110, Microsoft (2003). Enter the Nook, their attempt at staying relevant and maybe even reclaiming some of their lost market share from the online retailer. P’zone, Pizza Hut (2003). Nokia N-Gage, Nokia (2003). Back in 2003, we weren’t all playing games on our phones.

Innovation 78

Innovation Google Apple Video 78

CB Insights

NOVEMBER 16, 2017

It wouldn’t be until almost exactly one year later that investors really started flocking to the early social media startup. went public in March of 2017 at a $25B valuation, it was the second-highest valuation at exit of any social media and messaging company since 1999. When Snap Inc.

Lending 78

Lending Capital Company Google 78