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Amazon sets a new tone as Jeff Bezos era comes to an end | JPMorgan takes 40% stake in Brazilian digital bank C6 | Mastercard buys Ekata for $850m

Bussman Advisory

The latest edition of the FinTech Ecosystem Newsletter is here : The post Amazon sets a new tone as Jeff Bezos era comes to an end | JPMorgan takes 40% stake in Brazilian digital bank C6 | Mastercard buys Ekata for $850m appeared first on Bussmann Advisory AG.

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Member Benefits: Advocacy through digital channels

Independent Banker

Be thorough about preparation Before the meeting, study up on your Congress member by looking through websites, newsletters, news alerts and social media. As an expert in the community banking industry, be sure you use a tone that represents that. Once you hear a response, thank them and notify any bank staff who will be involved.

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ICBA’s Marketing Communications Toolkit

Independent Banker

Researching the reporters and their news outlets—and keeping up with them through social media or newsletters—will also help you understand how your story will fit into their coverage and overall narrative. That means you should maintain good posture, eye contact and a regular voice tone and volume. Presentation is everything.

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What Is Psychographics? Understanding The ‘Dark Arts’ Of Marketing That Brought Down Cambridge Analytica

CB Insights

Using this information and more, brands can customize messages and tones accordingly. In her annual newsletter, CoreHealth founder and CEO Anne Marie Kirby predicted that artificial intelligence, psychographics, and personalization will be key sites for innovation for companies like her own in 2018.