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We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned

CB Insights

The more people you refer, the faster you move up. Allowing users to “cut” by referring other users was an innovative idea, and it worked. The psychological power of the referral priority program is that people’s desire to move up (and thereby share) has no inherent limit. Your SECURITY QUESTIONS???? bank accounts.

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Fall In! FinovateFall 2015 Presenting Companies Revealed

Fintech Labs Insights

BehavioSec enhances security without impacting the user experience. CellTrust provides mobile solutions that deliver seamless, secure mobile workflows to support enterprise collaboration, productivity and compliance. Xignite delivers real-tie and reference market data APIs that power fintech digital assets, such as websites and apps.

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