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PSA: Technology Is For Us Too, CTOs Aren’t the Only Ones with Tech in Their Budget

William Mills

From public relations and trade shows to webinars or white papers – each member has an eye on the results of what gets created, how it quantifiably impacts the company and what type of qualified feedback is received along the way.”. Content marketing. Social media. Social monitoring and measurement.

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Unify your Marketing Activities For True ROI

William Mills

Marketing Today. 55% of B2B marketers say they are unclear on what content marketing success or effectiveness looks like, and that’s understandable since the sheer volume of activities alone can be overwhelming, including: Blogging; Social Media including Facebook, LinkedIn, Twitter, Google+, etc.; Step 1: Attract.