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Market your community bank with first-party data

Independent Banker

In addition to direct outreach efforts, first-party data can be used for advertising campaigns across a variety of media, including streaming services and social media. “We We can take that data and we can reach that person online,” Catalano says. “If Take online banking, for example. Prioritize data accuracy.

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FinovateSpring 2017 Live Blog – Day 2

William Mills

There is also a backend workflow tool, as well as a portal for realtors. ^SR. Omnichannel campaigns online. Showing how a banker could build an online offer in real time. Seems like a pretty straightforward application of marketing automation and predictive marketing. 12:28 pm Infocorp. infocorpgroup.

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FinovateSpring 2015 Sneak Peek: Part 8

Fintech Labs Insights

Onovative’s powerfully simple marketing automation software helps financial institutions meet the challenge of cross-selling current customers. Slice’s technology provides item-level purchase data across the largest base of online consumers (two million and counting). Why it’s great. Founded: 2011.

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Unify your Marketing Activities For True ROI

William Mills

Marketing Today. 55% of B2B marketers say they are unclear on what content marketing success or effectiveness looks like, and that’s understandable since the sheer volume of activities alone can be overwhelming, including: Blogging; Social Media including Facebook, LinkedIn, Twitter, Google+, etc.; Step 1: Attract.