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Market your community bank with first-party data

Independent Banker

“We can look at people who got a new mortgage within the last one to two years and make over X amount of dollars in income and meet whatever other qualifications,” Catalano says. We can take that data and we can reach that person online,” Catalano says. “If Take online banking, for example. Prioritize data accuracy.

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Building a Discipline to Drive Digital Banking Strategy

Gonzobanker

These metrics monitor activity across a bank’s website; marketing automation, digital account and loan origination platforms; and digital banking platforms. To ensure an effective digital customer feedback process, banks should: Utilize a surveying system that can easily be linked from a mobile app, online, and on your website.

Strategy 158
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FinovateSpring 2015 Sneak Peek: Part 8

Fintech Labs Insights

Register today to see and meet these innovators in person on May 12 and 13 at our upcoming conference in San Jose, California. Onovative’s powerfully simple marketing automation software helps financial institutions meet the challenge of cross-selling current customers. Today marks our final Sneak Peek preview.