CB Insights

SEPTEMBER 24, 2018

Notably, millennials are more lifestyle-focused, placing a greater value on health and wellness over material goods than ever before. According to Eventbrite data, 78% of millennials would choose to spend money on a desirable experience over buying physical goods. Meet Maya, our hypothetical wellness-focused millennial consumer.

Trends 76

Trends Branding Examples Industry 76

CB Insights

SEPTEMBER 7, 2017

Zenrez provides fitness studio-focused yield management and pricing software solutions, particularly for complex payment models for boutique fitness studios. IncludeFitness has worked with demographics such as physical therapy, rehabilitation, and nursing homes, though they also target the broader fitness market. fitnessgenes.

New York 48

New York Exercises Training Maryland 48

CB Insights

SEPTEMBER 4, 2019

Popular media coverage of millennials often fixates on the industries the generation is allegedly killing and their supposed fiscal irresponsibility. Some industries benefiting from millennials’ increased spending power, such as travel, reflect well-worn Gen Y tropes like the general preference for “experiences” over things.

Millennials 78

Millennials Industry Branding social media 78