How DTC Bike Brands Match Riders With The Perfect Fit
PYMNTS
SEPTEMBER 9, 2019
In the age of direct-to-consumer (DTC) brands, however, digital innovators are taking a new approach to bike shopping. They are selling just one model of bicycles online, and helping consumers choose the right size with digital fitting tools. Their last bike in the 90s may have been a Schwinn, Raleigh or Diamondback – and it was heavy.
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