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We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned

CB Insights

An explosion of new consumer finance brands is transforming how people save, spend, and manage their money. To build a successful personal finance management tool, it’s important to understand the dynamics of user acquisition and growth. Allowing users to “cut” by referring other users was an innovative idea, and it worked.

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When Corporate Innovation Goes Bad — The 116 Biggest Product Failures Of All Time

CB Insights

Product innovation is one way that large corporations stay competitive in a rapidly changing marketplace, but it doesn’t always work out when big brands attempt innovation. Understanding failure is crucial since so many accounts of innovation focus on the successes and so are affected by survivorship bias.