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Finovate Fall 2016 Live Blog – Day 2

William Mills

Auto-financing is ripe for innovation. Social media is a special challenge since social media was not created with compliance in mind. I can see how some other social media channels may be more prevalent and important in the U.S. 10:50 am Moonraft Innovation Labs – [link] – @moonraft.

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We Analyzed 9 Of The Biggest Direct-to-Consumer Success Stories To Figure Out The Secrets to Their Growth — Here’s What We Learned

CB Insights

The Honest Company’s content marketing strategy that drives 151,000 visits from pre-qualified customers. It means going for “shock and awe” launch storytelling over your more subtle, slow growth strategy. Casper’s launch party in Los Angeles, featuring a performance by rapper Warren G. They were not.

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