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We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned

CB Insights

Use pre-launch marketing to build both trust and hype. Whenever you’re dealing with personal financial information and decisions, “moving fast and breaking things” isn’t advisable for any product. income information. Mint — How it returned 100+ lost hours to users on their first open. Source: xkcd.com.

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Fall In! FinovateFall 2015 Presenting Companies Revealed

Fintech Labs Insights

Authy delivers proven fast-to-implement, highly scalable and reliable 2FA with an intuitive user experience and a powerful API. BehavioSec enhances security without impacting the user experience. SaleMove’s vision is to meet and exceed the in-person customer experience online. Ldger is Structured Finance 2.0.

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