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Can fintechs enhance your bank’s marketing campaign?

Independent Banker

We asked several banking leaders how they’ve employed fintech to ramp up their marketing campaigns, hone their analytic strategies and gain new patrons in the process. The digital world has opened vastly broader avenues for community banks to attract new customers—especially if they partner with fintechs in their endeavors.

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Passing The Middle-Market Automation Exam

PYMNTS

Sometimes it’s not a sales challenge but a technology challenge, as in, “do they have the right technology that the middle market needs and wants that is available to the bank’s set of products?” True or false: Visa and MineralTree are helping middle-market businesses solve these problems. King asked. “In Krishna said.

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How The API Revolution Fuels Corporates’ SaaS Fatigue

PYMNTS

This increase in choice and quality of B2B FinTech solutions is also, undoubtedly, a good thing. The company dubbed this trend “SaaS Chaos,” but FinTech innovation slows down for no one. There are also security risks associated with this influx of SaaS. The report also highlighted potential security risks and wasted spending.

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GonzoBanker Awards 2017

Gonzobanker

FinTech threats and distractions. While the darling of FinTech conferences, this divestiture seems primarily driven as a means of Customers delaying the $10 billion Durbin hit and maintaining quarterly EPS expectations from the Street. Oh, by the way, that Fintech darling of two years ago Lending Club? Payments chaos.

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Q2 Acquires Gro Solutions: So What?

Gonzobanker

CorePro (from Social Money acquisition ) brought a platform that fintechs and banks can use to gather deposits and provide PFM-like capability. Security: Sentinel (fka Risk and Fraud Analytics, RFA) and Patrol, both designed to monitor and challenge behavior and events determined to be outside normal user behavior.

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Finovate Debuts: Race Data Helps Community Banks Turn Customer Data into Market Intelligence

Fintech Labs Insights

“Know Your Customer” is a good axiom when it comes to authentication and security. The Canadian analytics company specializes in providing community banks and credit unions with powerful data management, database and behavioral analytics, marketing automation, and one-to-one communications solutions.

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Fintech Fundings: $110 Million Raised by 13 Companies Week Ending Dec 4

Fintech Labs Insights

As we head into the final four weeks of 2015, private investment into the fintech sector is just under $18 billion for the year (or $24 billion including the First Data, Worldpay and Square IPOs). ThetaRay : The Israeli company fintech security company raised $5 million from Alibaba. Latest round: $5 million Series C.