William Mills

JANUARY 14, 2016

Content marketing has rapidly emerged as a key marketing strategy within the fintech industry in a relatively short time. I vividly remember my content marketing conversations with clients in early 2014. Our clients had no idea what content marketing or HubSpot encompassed. 2015 was a content marketing tsunami.

Marketing 41

Marketing Fintech Marketing Automation Marketing Strategies 41

FICO

JULY 9, 2021

In general, the latest software solutions are expensive and in many cases beyond the reach of organizations of this size, which is where a technology partner can help. Technology partners can help their clients to gain access to the latest in prescreening solutions, for example by deploying PrescreenCentral from FICO and Equifax.

Financial Technology 52

Financial Technology Technology Software Analytics 52

William Mills

APRIL 27, 2017

Seems like a pretty straightforward application of marketing automation and predictive marketing. New financial product category: home ownership investment. From their web site: Unison is the market leader in home ownership investment. What information do I need to enter this loan and register the loan?

San Francisco 69

San Francisco social media San Jose Customer Experience 69

FICO

JULY 9, 2021

In general, the latest software solutions are expensive and in many cases beyond the reach of organizations of this size, which is where a technology partner can help. Technology partners can help their clients to gain access to the latest in prescreening solutions, for example by deploying PrescreenCentral from FICO and Equifax.

Regional 52

Regional Software Analytics Resources 52