Exercises Millennials Operations social media 
PYMNTS
AUGUST 9, 2018
Consumers aren’t digital novices anymore, and they keep expecting more from eCommerce operators. That might mean on a social media platform, or a well-crafted blog designed to appeal to particular hobbyists, or an event and ticketing website, or an online platform devoted to travel. Source: Checkout Conversion Index.
South State Correspondent
MAY 2, 2022
Here is a fun exercise – Ask a bank product team, “How do you grow customers?” For example, instead of creating a more appealing lending product and targeting a niche customer segment for a high return on investment growth number, marketing takes an existing product and tries to amplify it with email, digital or social media marketing.
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CB Insights
SEPTEMBER 24, 2018
The wellness trends is affecting everything from the way gyms operate to how retailers design clothing to how smart cities are designed. Notably, millennials are more lifestyle-focused, placing a greater value on health and wellness over material goods than ever before. Meet Maya, our hypothetical wellness-focused millennial consumer.
CB Insights
SEPTEMBER 4, 2019
Popular media coverage of millennials often fixates on the industries the generation is allegedly killing and their supposed fiscal irresponsibility. Some industries benefiting from millennials’ increased spending power, such as travel, reflect well-worn Gen Y tropes like the general preference for “experiences” over things.
CB Insights
JUNE 17, 2020
As more people have worked, learned, banked, exercised, relaxed, and even sought medical care from home during Covid-19, they have gotten a crash course in just how much can be accomplished at home. VR has also helped businesses across industries keep operations running. Source: Oxford Medical Simulation.
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