PYMNTS

AUGUST 9, 2018

And they want opportunities to discover and buy products in specific online contexts. Online and mobile shoppers may have a seemingly endless shopping mall at their fingertips, but that doesn’t mean it’s always easy to buy. Consumers want smooth connections, not transactional friction. Source: Checkout Conversion Index.

Millennials 101

Millennials social media Exercises Retail 101

Gonzobanker

APRIL 3, 2019

It’s not a “Millennial thing.” According to a recent study by Ellie Mae, 92% of all home borrowers research online before applying. Deploy strategic delivery plans—aligning with strategic or tech plans —that may start with a journey-mapping exercise. It’s now the primary way the purchasing process begins, if not finishes.

social media 108

social media Exercises Millennials Training 108

South State Correspondent

MAY 2, 2022

Here is a fun exercise – Ask a bank product team, “How do you grow customers?” For example, instead of creating a more appealing lending product and targeting a niche customer segment for a high return on investment growth number, marketing takes an existing product and tries to amplify it with email, digital or social media marketing.

social media 195

social media Management Marketing Resources 195

CB Insights

SEPTEMBER 4, 2019

Popular media coverage of millennials often fixates on the industries the generation is allegedly killing and their supposed fiscal irresponsibility. Some industries benefiting from millennials’ increased spending power, such as travel, reflect well-worn Gen Y tropes like the general preference for “experiences” over things.

Millennials 78

Millennials Industry Branding social media 78

CB Insights

JUNE 17, 2020

In the wake of the outbreak, everything from doctors appointments to schooling to workouts went online. As more people have worked, learned, banked, exercised, relaxed, and even sought medical care from home during Covid-19, they have gotten a crash course in just how much can be accomplished at home. Online courses & content.

Industry 101

Industry Technology Online Video 101