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Accountants: Are you a cost center or a growth partner?

Abrigo

She will provide simple ideas that accountants can share with their clients: low-cost options to market their products and services so they can grow the top line and end up with more on the bottom line, too. Another idea Johnson says accountants can suggest to clients for growing revenue through social media is called “trend jacking.”

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Content Marketing 101: Creating a Strategy for Your Financial Brand

Social Assurance

Starting a new year is a good time to hit refresh on processes in place – including your brand’s content marketing strategy. If you missed it, we broke down what content marketing is here. What is a Content Marketing Strategy? A content marketing strategy is the use of valuable content to reach business goals.

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Leveraging LinkedIn for Social Selling

Social Assurance

The market for mortgage lending is competitive. We will define social selling, share the reasons you should care about social selling, provide tips and best practices, and how your financial brand can support social selling. . What is social selling and why should I care? Best Practices and Tips for Social Selling.

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Maximizing Your Website to Generate Quality Leads

William Mills

Marketing has evolved over the years from strictly brand awareness to include more lead generation and sales nurturing activities. A recent HubSpot report supports this, with 63 percent of marketers indicating that generating traffic and leads is their top challenge, essentially the Holy Grail for marketers.

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