Independent Banker

DECEMBER 31, 2021

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. Social media has made it easier for community banks to nurture connections with prospects, customers and the community.

Marketing Strategies 91

Marketing Strategies Strategy Marketing social media 91

Gonzobanker

OCTOBER 13, 2020

With megabanks spending billions on digital investments each year, regional and community bank executives understand they cannot compete on resources. Instead, these players are focusing on specific niches, brand strategies and community connections to differentiate themselves. Appoint Digital Ambassadors.

Strategy 155

Strategy Digital Banking Digital Strategies Mobile 155

Independent Banker

NOVEMBER 25, 2015

“We had just begun to really start talking about the digital space then,” he recalls. Later, with digital banking and payments options flowering afield, his bosses decided he was being stretched too thin between deposit operations and digital strategy.

Innovation 70

Innovation Community Bank social media Community 70

Social Assurance

JULY 16, 2014

But the thing that has many Americans baffled by this game of soccer is how the biggest countries with the most population and resources don’t always win. Social media marketing is a lot more like soccer than it is like conventional war. In fact, it is often the most fanatical country that wins. Germans love their soccer.

Community Bank 16

Community Bank social media Community Google 16

CB Insights

MAY 10, 2018

They used every available resource to understand industries, markets, consumer sentiment, and companies’ product lines. Bain worked with the company to help define its digital strategy, using data to analyze the competitive landscape as well as identify existing internal digital strengths and weaknesses.

Strategy 78

Strategy Management Analytics Tools 78

CB Insights

JANUARY 6, 2019

Notable Projects: Kellogg’s NYC has embraced social media. Through their Zxlerator program, an internal 11-week incubator, participants have access to all of the resources that InBev can offer when it comes to research, testing, and developing ideas with the ultimate goal of building investment-ready companies.

Innovation 77

Innovation Retail Branding Technology 77