Gonzobanker

OCTOBER 13, 2020

With megabanks spending billions on digital investments each year, regional and community bank executives understand they cannot compete on resources. These metrics monitor activity across a bank’s website; marketing automation, digital account and loan origination platforms; and digital banking platforms.

Strategy 158

Strategy Digital Banking Digital Strategies Mobile 158

Gonzobanker

SEPTEMBER 21, 2018

As banks and credit unions pour gasoline on their direct outreach, Adobe’s announced acquisition of Marketo shows us just how hot digital marketing automation is right now. In the morphing cross-industry world of sales, marketing and even some service outreach, it’s hot.

Marketing Automation 113

Marketing Automation San Francisco Conference Marketing 113

Gonzobanker

DECEMBER 19, 2017

Rainbolt has quietly built a community bank in the past 20 years that is closing in on $2 billion of market cap. GonzoBanker of the Year – Large Banks. 16 passing of Robert Wilmers, chairman and chief executive officer of M&T Bank Corp. Lifetime GonzoBanker Achievement Award – The Gonzo team was saddened by the Dec.

Conference 101

Conference Industry Community Bank Community 101

Gonzobanker

JUNE 26, 2019

Digital & Marketing. Credit Union of Texas used MuleSoft ( purchased by Salesforce last year ) to tackle digital banking improvements. The primary focus was integrating authentication with the credit union’s digital banking system to improve the online lending experience with prefilled applications.

Idaho 140

Idaho Michigan System Lending 140

Gonzobanker

DECEMBER 5, 2018

Marketing: Q2Smart being a first step toward marketing automation, aligning bank products and user behavior to create audiences to more effectively target offers. And, in a hypercompetitive and rising rate environment: Better money.

Fraud 111

Fraud Austin Fintech Lending 111