Gonzobanker

OCTOBER 13, 2020

With megabanks spending billions on digital investments each year, regional and community bank executives understand they cannot compete on resources. Instead, these players are focusing on specific niches, brand strategies and community connections to differentiate themselves. Appoint Digital Ambassadors.

Strategy 156

Strategy Digital Banking Digital Strategies Mobile 156

The Financial Brand

JUNE 13, 2018

Financial marketers must automate customer communications with messages that are personalized and customized for the stage of the customer's journey. The post Marketing Automation and Personalization Critical in Digital Banking Relationships appeared first on The Financial Brand.

Marketing Automation 26

Marketing Automation Digital Banking Marketing Branding 26

Gonzobanker

DECEMBER 19, 2017

Goes to new speculative and gutsy startup ventures in the credit union industry that include CUNA Mutual Vantage Analytics, the Constellation Digital Banking venture started out of Coastal Credit Union and the CU Ledger consortia now being led by former MasterCard executive John Ainsworth. New Hot Category Award : Marketing Automation.

Conference 91

Conference Industry Community Bank Community 91

Gonzobanker

JUNE 26, 2019

Digital & Marketing. Credit Union of Texas used MuleSoft ( purchased by Salesforce last year ) to tackle digital banking improvements. The primary focus was integrating authentication with the credit union’s digital banking system to improve the online lending experience with prefilled applications.

Idaho 131

Idaho Michigan System Lending 131

Gonzobanker

DECEMBER 5, 2018

Marketing: Q2Smart being a first step toward marketing automation, aligning bank products and user behavior to create audiences to more effectively target offers. Gro brings a solid digital account opening platform, something Q2 was pursuing internally. So How Does Gro Fit In? .

Fraud 105

Fraud Austin Fintech Lending 105