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Personalized Marketing: What Banking Customers Really Want

Perficient

Marketers often turn to technology vendors to help them define robust and compliant digital marketing strategies. Bankers that have a defined digital marketing strategy are seeing greater lead generation and client acquisition.

Marketing 294
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PSA: Technology Is For Us Too, CTOs Aren’t the Only Ones with Tech in Their Budget

William Mills

Personally, I found two other findings more exciting because of how they validated what I have observed among my peers and clients: CMOs having added responsibilities that may include tasks falling within customer experience or sales, for example; and. Marketing technology goes beyond an operational element. Content marketing.

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Gen-Z and Snapchat: 5 Things Financial Brands Need to Know

Social Assurance

But there are opportunity to using these visual design elements in your Snapchat marketing as well to effectively reach this younger demographic and drive engagement. Social Good Alignment. 2020 brought us marketers a lot to consider around crisis communication, channel distribution, and the customer experience.