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Personalized Marketing: What Banking Customers Really Want

Perficient

They want to have meaningful relationships with technology partners who will bring innovative ideas and proven experience to the table. Marketers often turn to technology vendors to help them define robust and compliant digital marketing strategies.

Marketing 294
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The secure digital platform for financial services innovation

Insights on Business

CxOs are somewhat divided about whether the innovation focus will be on new or established markets. Previously, they thought open innovation would predominate, but now a growing number of these executives anticipate more internal-driven innovation. Banking and financial services in transition.

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How omni-channel marketing can work for your business – Part 3: Manage

NCR

When it comes to delivering a successful omni-channel marketing strategy, devising and launching your plans are just the first steps. Just as much time and attention are required to manage your marketing. It’s also important to have awareness of individual customers’ past choices and behavior.