Perficient

MARCH 8, 2023

Promote the advancement of women into leadership roles. Consider women more mindfully in marketing efforts. Firms must more thoughtfully consider the different assets, behaviors, and financial needs of women when executing their marketing tactics. One-size-fits-all marketing is no longer sufficient to remain competitive.

Innovation Strategies 275

Innovation Strategies Study Marketing Leadership 275

The Financial Brand

OCTOBER 27, 2020

Creating a hybrid marketing/IT position could help break data and cultural logjams and improve both personalization and customer engagement. The post Now Hiring: Banks & Credit Unions Need Digital Transformation Architects appeared first on The Financial Brand.

Branding 33

Branding Data Marketing Customer Experience 33

The Financial Brand

JUNE 16, 2016

Traditional banking organizations need to focus on improving the customer experience, leveraging new technologies as opposed to being distracted by false market disruption.

Fintech 12

Fintech Customer Experience Technology Marketing 12

The Financial Brand

JANUARY 3, 2021

A look at the digital banking trends of the last year provides a perspective for future strategies and organizational changes. The post Retail Banking Year in Review 2020: A Reflection in 20 Charts appeared first on The Financial Brand.

Retail 43

Retail Banking Trends Strategy Digital Banking 43