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How Experiential Retail Is Giving Physical Stores An Edge

PYMNTS

As 2020 unfolds, the retail business has been dramatically altered. But with consumer spending holding steady, it’s important for retailers to grasp the opportunity to create innovative ways to get, keep and grow customers. So, what constitutes experiential marketing for retailers? Wine and cheese for the shoppers?

Retail 210
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Fabletics Announces Brick-and-Mortar Expansion

PYMNTS

Activewear brand Fabletics , which was co-founded by Kate Hudson in 2013, announced plans for a retail expansion across the U.S. The company confirmed that the new locations will bring the brand’s total retail store count to 30 locations throughout the U.S.

San Diego 190
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Kroger Expands Home Chef Meal Kit Offerings To New Stores

PYMNTS

. “Kroger continues to redefine the customer experience and provide new ways to shop for, prep and cook meals through exciting brick-and-mortar and digital experiences,” Robert Clark , Kroger’s senior vice president of merchandising, said in a press release.

Ohio 116
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Risk-Aware Marketing to Personalize Telco Customer Engagement

FICO

Innovators are shoring up their market share by opting for cloud-hosted platform technology more typically favoured by banks. A platform approach offers the ability to deploy risk-aware marketing solutions across the customer lifecycle to hyper-personalize customer engagement. There’s a mass of customer data available.

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The Rise of Telco Cloud-Based Platform Solutions

FICO

As a result, they’re contributing to driving up costs, slowing down innovation and frustrating customers. Customer experience and personalized customer marketing offers speak volumes when it comes to winning new business, consumer satisfaction and retention. Smart telcos don’t just have to compete on price.

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Here Are 35 Casualties Of The Retail Apocalypse And Why They Failed

CB Insights

Modern-day retail is at an inflection point as retailers face struggling physical storefronts, massive debt, and inefficient operations, among other issues. Formerly beloved brands such as Aeropostale, American Apparel, and PacSun bit the dust in 2016, and the pace of retail deaths has accelerated since then.

Retail 78