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Using Communication To Make Your Brand Unforgettable in 2018

PYMNTS

Many businesses now compete solely on the strength of their customer experience. Creating an experience that’s memorable and as effortless as possible for customers will likely be what makes them choose you from the dizzying amount of options available. Twitter-based customer service increased 250% from 2015 to 2017.

Branding 142
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How Blaze Pizza Fires Up Friendly Fraud Defenses

PYMNTS

Companies are therefore investing in solutions and strategizing how to better distinguish between legitimate customers and fraudsters taking advantage of the higher volumes of digital activity. Friendly fraud often develops around online promotions at restaurants. A Proactive Approach To Friendly Fraud. Pandemic-Driven Pivots.

Fraud 177
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Tapping Into The Digital Economy With Restaurant Innovations

PYMNTS

Such offerings can help QSRs bring in customers: According to the PYMNTS Restaurant Readiness Index , 62 percent of consumers said the availability of digital innovations would make them more likely to visit in the future. With the addition of kiosks, McDonald’s is focusing on customer experience and choice. One in 10 – or 10.4

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Facial Recognition Is Already Here: These Are The 30+ US Companies Testing The Technology

CB Insights

MasterCard, for instance, has been experimenting with a feature it calls “selfie pay” since 2016, in which customers use a phone camera to approve online purchases. Beauty brands are letting customers try on makeup virtually. Food and beverage brands are offering a personalized experience by recognizing customers.