Customer Experience Exercises Marketing Marketing Strategies 
The Financial Brand
JUNE 11, 2023
This article Engagement Is Your Ultimate Goal, Not Customer Experience appeared first on The Financial Brand. Customer engagement is not a static exercise, but a journey that requires an entire organization's rising consumer expectations.
South State Correspondent
MAY 2, 2022
Here is a fun exercise – Ask a bank product team, “How do you grow customers?” Some will not know the answer, and other bankers will talk about more marketing, more salespeople, more geography, better follow-up, or a more focused sales effort. Neither the product staff nor the marketing staff knows what they don’t know.
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