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Personalized Marketing: What Banking Customers Really Want

Perficient

The Landscape According to Forbes Advisor: 2022 Digital Banking Survey , as of 2022, 78% of adults in the U.S. prefer to bank via a mobile app or website. And those consumers desire digital experiences that are personalized and meaningful.

Marketing 294
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Who Owns Digital? Ugh, That’s the Problem for Bankers

Gonzobanker

Bank executives are coming to understand that in today’s world, the customer experience (CX) is the product, although not all have made a serious commitment to address newfound competition. Experience design is a specific skillset that is needed to steer the execution of a bank’s digital strategy.

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The 2022 GonzoBanker Awards

Gonzobanker

1 issue raised by CEOs in our surveys, bankers had to craft a new and compelling post-Covid value proposition to attract it. The Smarter Bank Customer Experience Award. Goes to Brent Beardall, president and chief executive officer, WaFd Bank. Except the ones who just ignored the emails and kept working at home.

Community 216