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We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned

CB Insights

They create content that helps them make a name as an authority in a space, giving them the credibility they need to convince people to trust them with their data. They build up hype and excitement, building up their public reputation and the all-important factor of social proof. bank accounts. debit & credit cards. in impressions.

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