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We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned

CB Insights

And it would be a constant challenge to keep them from hurting the customer experience. But everyone needs financial help — and Credit Karma was able to tap into a much larger market by making their product free and offering it to more people. (Of It was in this algorithm that Patzer found the business model.

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