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CFPB reverses course on marketing services agreements

American Banker

The agency had raised concerns in the Obama administration about kickbacks in the marketing pacts between mortgage lenders and other providers, but the agency's recent guidance says the deals are legally viable.

Course 45
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What are analytical procedures and their benefits?

Abrigo

Another blog post, How to get referrals and grow your firm , stresses the importance of referrals with client acquisitions and provides advice for generating referrals from satisfied clients or others in your professional network. Technology Can Help Today, technology can help with something called technology enabled analytics.

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A Referred Customer Is A Better Customer

PYMNTS

“Always striving to increase its share in the beauty market, Ulta Beauty looked to leverage its Ultamate Rewards members to acquire new, equally valuable guests. Referrals can actually go places that media can’t, so if you think about the course of your day when you have your iPhone open when you’re driving, you’re probably not on CNN.

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Beware of Charging Unicorns: SoFi’s Vision of a “Bankless World”

ForwardBanker

Of course you’d better have a viable business model. Super Bowl ad season is again upon us, and according to the Wall Street Journal these high-priced TV spots can generate eye-popping increases in site traffic for little-known brands. The post Beware of Charging Unicorns: SoFi’s Vision of a “Bankless World” appeared first on Deluxe FI.

Course 28
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We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned

CB Insights

But everyone needs financial help — and Credit Karma was able to tap into a much larger market by making their product free and offering it to more people. (Of Of course, everyone wants to know their credit score; not all products can offer something so obviously desirable.).

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