Remove Comparison Remove Marketing Remove Marketing Automation Remove User Experience
article thumbnail

Modernizing the Health Plan Business Process

Perficient

Talk to brokers, employers, members, and your sales and marketing teams to gather this intel. In the case of my friend, who leads a B2B health plan marketing team at her organization, her pain points revolve around not having insight into the clients currently receiving a quote or approaching renewal. Where does most of the pain exist?

Groups 294
article thumbnail

Can An ‘Agnostic’ Platform Help eCommerce Merchants Make It?

PYMNTS

To add to that marketing enigma — if a merchant does make it down the conversion path, if the payment process is complicated, consumers may still abandon the transaction altogether. All in all, finding success as an online merchant today is complicated business. BigCommerce’s big takeaway?

Tools 122