Shoppers Use Mobile For In-Store Comparisons
PYMNTS
DECEMBER 12, 2016
And while a BDO survey from October found that nearly 60 percent of marketers plan to leverage mobile in their marketing strategies this holiday season, the same survey also shows that just 12 percent of retail marketers in the U.S. plan to use flash sales and daily deals as a mobile marketing tactic this holiday season.
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