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Can An ‘Agnostic’ Platform Help eCommerce Merchants Make It?

PYMNTS

To do that, Castro and the team at BigCommerce work with features like SEO tools, helping to direct customers searching for a specific product to a company’s site and listing products on shopping comparison sites like Google Shopping.

Tools 122
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2018 Top MarTech Trends: Top Pain Points and Spending Priorities for CMOs

Payments Source

This wealth of data comes from DiscoverOrg’s own primary research based on surveys conducted with mid- to high-level professionals in the Marketing Department. These surveys were conducted over the last two years and offer year-over-year comparisons of results. Difficulty tracking digital marketing/advertising efforts.

Trends 72
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Surviving The Retail Apocalypse: The Technologies And Trends That Can Help Brick-And-Mortar Thrive Again

CB Insights

Retailers are leveraging technology, such as artificial intelligence and augmented reality, to enhance operational visibility and personalize their customer service, a new necessity in fast-changing and demanding consumer market. “We’re in a test-and-learn phase as we consider what other investment routes we should explore.

Retail 59