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2018 Top MarTech Trends: Top Pain Points and Spending Priorities for CMOs

Payments Source

This wealth of data comes from DiscoverOrg’s own primary research based on surveys conducted with mid- to high-level professionals in the Marketing Department. These surveys were conducted over the last two years and offer year-over-year comparisons of results. Difficulty tracking digital marketing/advertising efforts.

Trends 72
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Surviving The Retail Apocalypse: The Technologies And Trends That Can Help Brick-And-Mortar Thrive Again

CB Insights

Retailers are leveraging technology, such as artificial intelligence and augmented reality, to enhance operational visibility and personalize their customer service, a new necessity in fast-changing and demanding consumer market. “We’re in a test-and-learn phase as we consider what other investment routes we should explore.

Retail 59