CFPB Press Release and Circular cite “abusive” steering practices in connection with comparison-shopping tools and lead generators
CFPB Monitor
MARCH 5, 2024
The Circular advised that: “[o]perators of digital comparison-shopping tools can violate the [Consumer Financial Protection Act (CFPA)] prohibition on abusive acts or practices if they distort the shopping experience by steering consumers to certain products or services based on remuneration to the operator;” and “lead generators can violate the prohibition (..)
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