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2018 Top MarTech Trends: Top Pain Points and Spending Priorities for CMOs

Payments Source

These surveys were conducted over the last two years and offer year-over-year comparisons of results. Marketing pain points: Bad data, consistent customer experience, and tracking campaign results. Difficulty creating a consistent, multi-channel customer experience. Customer experience solutions.

Trends 72
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Proactive Customer Communication for Fraud Prevention

FICO

One of the most interesting takeaways for me is that banks have an opportunity for proactive, personalized customer communication, in the channel of their choice, to provide fraud detection and fraud prevention, as well as to manage fraud cases so that they can be bought to a conclusion more quickly and with a better customer experience.

Fraud 52
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2019 US Consumer Survey of Vehicle Vehicle Finance Perceptions: 5 Takeaways

FICO

Today’s digital-savvy consumers said they valued online financing for the following reasons: 1) convenience, 2) the ability to comparison shop across lenders, and 3) speed. Close any customer experience gaps. 68% of US consumers rated the financing experience as “Easy” with the global average at 74%.

Survey 73